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FASA AWARDS FINALISTS & WINNERS PRESS RELEASE - 2011-01-01

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FASA AWARDS FINALISTS & WINNERS PRESS RELEASE

MONDAY 10TH MAY 2010

FASA’S 2010 AWARDS FOR EXCELLENCE IN FRANCHISING

The Franchising Association of South Africa’s Awards for Excellence in Franchising, held annually, celebrate not only the top achievers in the industry, but have become the industry’s highest accolade and the vehicle through which the FASA shows the world how successful franchising is.

The Awards for Excellence in Franchising were the highlight of Franchise Week which included a Franchise Convention and incorporated the International Franchise Expo which saw an increase in visitor, all keen to explore franchise and business opportunities.

FASA’s Chairman Thulani Cele believes that franchising, which has weathered the economic storm far better than independent businesses, has turned the corner and is set for renewed growth. “Despite the economic downturn franchising continues to be a dominant business format as far as SME development is concerned.  Across the globe small business is recognized as the safety net of any economy and franchising is proving to be quite resilient even in this economic climate.”

The results of the FASA Awards reflects franchising’s resilience and innovation with new concepts continually being launched and well-known franchises actively growing their brands and consumer footprint.  The Franchise sector contributes 12.57% to GDP contributing R256 billion to the economy through its 28 620 outlets which employs an estimated 460 000 people – the largest contributor to job creation. (Stats courtesy of The Standard Bank Franchise Factor 2008©)

NEWCOMER FRANCHISOR OF THE YEAR

THE FINALISTS:

OLD FASHIONED FISH AND CHIPS

The nature of this new franchise is that of the traditional ‘Old Fashioned corner Fish and Chips’ take-away outlet but updated to bring it in line with world standards whilst affording all South Africans the chance to enjoy good old fish and chips and other popular lines.

THE COFFEE STOP

This franchise brand was initially developed as an enterprise development initiative with Massmart and various funding organizations to give unemployed people the opportunity to be trained, work and even own their own franchise.  Currently there are seven Coffee Stops in Builders Warehouse stores.

THE WINNER:

DR TV ADS

This new franchise focuses on electronically advertising, promoting and branding its customers’ businesses, products and services through the medium of large format, LCD TV screens installed at the premises of medical practitioners.  Ideal as a home-based franchise, Dr TV Ads is a low overhead, innovative concept where franchisees sell advertising slots which then appear simultaneously in all the contracted medical practices during office hours for 20 seconds, at intervals of 20 minutes with more than 4 000 displays per month.  With pharmaceutical companies vying to reach patients who sometimes spend a lot of time in doctor’s waiting rooms and are therefore a captive audience, the concept has been enthusiastically embraced by the advertisers who find it a very targeted way to promote a health issue or product. Most franchisees recoup their investment in the first year and many go on to become multiple area owners.