Background

Dandy Dogs Mobile Pet Spas provides comprehensive shampooing and grooming services to dogs of all breeds at the premises of their owners, using self-contained mobile parlours.  Established in 2008, the business started off by using a small, flatbed truck with a high, fully enclosed canopy, instead of a trailer.  Since this unit was easier to handle and park, the business soon grew to four fully-equipped mobile parlours, a franchise on the West Rand with two mobile units, as well as a franchise in Pretoria, also with two mobile parlours.

 

The Opportunity

The Dandy Dogs’ value proposition comprises an initial, as well as an ongoing offering.  The initial offering comprises a specially designed, fully-equipped custom made mobile parlour, together with all the equipment, consumables and training required for the successful operation of a franchise unit.  The ongoing offering includes comprehensive franchisee support for the duration of the agreement, and the effective utilisation of franchisees’ advertising contributions.  In this regard, the franchisee’s mobile unit is also a rolling billboard which invariably attracts business. 

Dandy Dogs offers franchisees a flexible lifestyle in a virtually recession-proof industry.  No cold calling needs to be made by parlour owners, and prospective customers typically call the franchisee as a result of having noticed Dandy Dogs’ services on its mobile unit.  After that, it’s repeat business as high as 80%!  In addition, franchisees need not pay rental or utility bills since it is truly a home-based business.  Dandy Dogs’ offering is also highly scalable – franchisees can increase profitability by introducing additional mobile units in their protected territory.

 

Franchise Cost

Initial Fee R65 000

Set-up Cost R185 000

Total R250 000

Operating Capital R50 000

Total Investment R250 000

Advertising R1 500 p/m

Royalties R3 500 p/m

Profitability:

R147 000 – Year 1 (projected nett profit) 1 vehicle

R286 000 – Year 2 (projected nett profit) 1 vehicle

R469 000 – Year 2 (projected nett profit) 2 vehicles

 

Franchise opportunities - Countrywide

 

All amounts exclude VAT

 

          

 

 

 

     
 
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