Franchise Background:A café concept pure in its simplicity. Since its launch in October 2007, Pure Café has become somewhat of a destination restaurant and deli in the heart of Pretoria, with patrons ranging from 20 to 70 years old. Many patrons insist that they regularly make their way to the green and white gem for its baked cheesecake and cappuccino. Others can’t start the day without a Pure or Big Boy Breakfast. The brainchild of Frances Geldenhuys and Elsabé van der Walt, both passionate foodies and talented graphic designers, Pure Café is all about freshly-prepared wholesome food and superior quality coffee served in an aesthetically pleasing setting that soothes the senses. Attention to detail can be found in every element, giving away the owners’ eye for design and artistic flair – from the presentation of the food and latte art to the interior decorating, furniture and selection of crockery. Pure Café is an experience that remains long after plates and cups have been cleared.
Franchise Products: An extensive range of freshly-prepared wholesome food, superior quality coffee, alcoholic beverages and catering services.